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ELMI Home > Career Resources > Career Clusters >

Marketing, Sales, and Service


Marketing, Sales, and Service Career Cluster Table Excel file | Adobe Acrobat file

What's in the Table pdf file

The marketing and sales of goods and services is the engine of economic activity. Careers in this cluster are involved in purchasing, financing, distribution, pricing, risk management, promotion, and selling goods and services. In New Hampshire, students may join the Distributive Education Clubs of America (DECA), an international association of business students, which has chapters in 17 schools

There are five career pathways in the Marketing, Sales, and Service Cluster:
  • Marketing Communications
  Examples of jobs in this pathway: Advertising Manager; Public Relations Manager; Trade Show Manager; Circulation Manager; Promotions Manager; Art/Graphics Director; Creative Director; Media Buyer/Planner; Interactive Media Specialist; Copywriter; Research Specialist

  • Marketing Management
  Examples of jobs in this pathway: Entrepreneur; Small Business Owner; Chief Executive Officer; Partner; Proprietor; Franchisee; Customer Service Representative; Administrative Support Representative

  • Marketing Research
  Examples of jobs in this pathway: Research Specialist; Brand Manager; Customer Satisfaction Manager; Forecasting Manager; Strategic Planner, Marketing; Database Analyst; Frequency Marketing Specialist; Knowledge Management Specialist; Interviewer

  • Merchandising
  Examples of jobs in this pathway: Retail Marketing Coordinator; Merchandising Manager; Merchandise Buyer; Operations Manager; Visual Merchandise Manager; Window Dresser; Merchandise Displayer; Sales Associate

  • Professional Sales
  Examples of jobs in this pathway: Regional Sales Manager; Client Relationship Manager; Territory Representative; Key Account Manager; National Account Manager; Sales Engineer; Technical Sales Specialist; Sales Representative; Broker; Field Representative; Solutions Advisor; Telemarketer/Inside Sales


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