Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Sample of reported job titles: Market Research Analyst, Market Analyst, Project Manager, Market Research Consultant, Client Service and Consulting Manager, Market Research Manager, Product Line Manager, Business Development Specialist, Client Services Vice President, Communications Specialist
New Hampshire Outlook
Top industries in NH for this occupation:
Education and Training
Market Research Analysts need at least a four-year college degree, and many have a Master's degree in marketing or a related field, such as business administration (MBA). While neither experience nor on-the-job training are necessary, internships or work in a related field can be beneficial and improve employment prospects.
There is no professional license required in New Hampshire. Professional associations for this occupation offer voluntary certification programs for those looking to improve professional competence.
Interests (Holland Code): IEC
Career Cluster: Business, Management and Administration
Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports. Although most work full time during regular business hours, some may work long hours to meet deadlines.
Additional Information Sources**
Council of American Survey Research Organizations
Marketing Research Organization
To Find a Job
Contact the nearest NH Employment Security office or go online to www.nhes.nh.gov
* New Hampshire Occupational Employment and Wages, September 2012. Wage estimates based on surveys through May 2011, adjusted to June 2012.
** Inclusion of this information is intended to provide a convenient resource for research, but in no way constitutes an endorsement for any organization; nor is the list all-inclusive.
NH Employment Projections, base year 2010 to projected year 2020
Occupational Outlook Handbook 2010, Bureau of Labor Statistics
For more information:
Economic and Labor Market Information Bureau
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New Hampshire Employment Security (NHES)
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